Trends in beer consumption have always changed and will always do so. The move to paler, more highly hopped beers followed on from the development of new hop varieties some twenty years ago, and these beers are well established and here to stay for the foreseeable future. However, some brewers decided this wasn’t sufficient and started pushing the boundaries even further with new flavours, as much for their own satisfaction as for that of the consumer. However, as with all things, as you get further from the centre things thin out, and in this case it’s the reducing numbers of beer consumers wanting these highly eclectic styles of beer. So the brewers really affected by this overcrowding and potential downturn in sales are those who see themselves as solely ‘craft’ brewers and have been riding the craft beer wave, which now seems to be hitting the beach. Unless we all stop drinking beer altogether then brewers producing good quality, flavoursome but not OTT beers, will continue to be around and prosper for many years to come.